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Jasmine Aarons fashion designer « VOZ employs 60 Mapuche female artisans in southern Chile » !


VOZ is a sustainable brand that UFFP is proud to feature this month.The international webzine covers are from t his fantastic brand, we discovered.
Meet Jasmine Aaron the founder for a quick talk with UFFP editor
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VOZ like giving a voice?
VOZ means voice, and we exist to empower the voices of rural indigenous artisans in Chile.
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When was the brand founded?
The brand was founded in 2012 by Jasmine Aarons.
How sustainable is it ?
VOZ is a certified B Corporation for sustainability through use of natural materials, organic fibers, and carbon emissions. We produce all of our hand-loomed textiles on traditional looms in a zero emissions process. All of our sewed garments are produced locally in NYC by certified, family-owned factories.
Helping women how so?
VOZ employs 60 Mapuche female artisans in southern Chile through fair trade employment, design training and resources, and cultural empowerment through design. Each season our community grows
 
Who wears VOZ?
We have worked with celebrities like Esperanza Spalding, Angela Lindvall, and other conscious women speaking and acting for womens’ rights, the environment, and the rights of indigenous peoples and practices.
What are the influences?
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We are very much influenced by the natural environment of Southern Chile, indigenous stories of our Mapuche artisan partners, and the universal divine feminine as expressed by global artisan cultures.
What kind of material is used?
 
We use organic and natural fibers and fabrics from high quality providers.
Tell us about current collection?
Our SS17 collection is representative of the Mapuche « Wangülen » the symbol of the divine feminine in Mapuche culture. The palette of clear whites and flowy black silks represents the night sky and the Mapuche story of the female who was born on earth from a star in the sky.
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Where can we find it?
You can shop the collection in France at By Marie Saint Tropez, or online at www.madebyvoz.com

Bio Xpress :
Jasmine Aarons is the founder and CEO of VOZ, an ethical luxury fashion company whose mission is to protect the livelihoods and culture of indigenous rural woman in South America. As the Design Director & CEO Jasmine steers VOZ’s creative vision, product development, and international operations. A graduate of Stanford University in mechanical engineering and product design, Jasmine recognized that there is a societal need for an alternative to the increasingly commercial focus of design. In particular, her experience in studying the product design concepts pursued in Silicon Valley fueled her belief that greater integration of sustainable methods of design and production are needed. Jasmine believes that sustainable, ethical product design can solve many consequences of global mass consumerism by incorporating lessons of indigenous craft. After studying the designs of Peruvian Qu’ero shamans, Jasmine realized that many traditional artisans struggled to compete within saturated craft marketplaces, often filled with foreignmade copies of traditional artwork sold at knockoff prices. Observing that products sell for style and quality over their social message, she founded VOZ to bring the marketability of fashion to fair trade. Jasmine wanted to offer design tools to help artisans create unique products that allow them to profit in contemporary marketplaces. Jasmine partnered with a community of Mapuche artisans in Southern Chile over three years to develop the VOZ model, based on extensive research and insights about their culture and art forms. The result: the creation of a collaborative design workshop model in which designers help develop artisan’s ideas into final products, and through this collaboration, bring to life a new type of social business model. Founded in 2012, VOZ’s business model is grounded in the concept of cultural exchange, in which traditional design and sustainable production methods of indigenous peoples are integrated with modern marketing and distribution know-how. VOZ apparel is produced in ways that respect the environment, provides sustainable fair trade incomes to artisans, and facilitates human connection in its trade, providing an alternative model for fashion in today’s rapid consumption culture.


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