Arabia, L’Oréal has created L’Oréal KSA Group
L’Oréal brands have been present in the Kingdom of Saudi Arabia since 1982. L’Oréal appointed Al Naghi Group as its sole distributor for its Consumer Products, Active Cosmetics and Professional Products Divisions
Hend Sabri tunisian actress face of L’Oreal for the Arabic World
The new subsidiary will manage Kerastase, L’Oréal Paris, Garnier, Maybelline New York, Vichy.
L’Oréal KSA’s scope will include implementing best practices on developing the brand and increasing consumer proximity
reach for the Group’s products to more Saudi consumers and a commitment to training, and nurturing local talent within the L’Oréal group.
« This union of two strong organizations and the partnership, makes us confident that we willmarket, » said Geoff Skingsley, Managing Director, Africa & Middle East Zone « Our partnership with L’Oréal for more than ten years has enabled the access of this great company’s brands to millions of Saudi consumers associated with such an ethical, consumer and community enabling Group and look forwar the business further”, said Sheikh Mohamed Yusuf.
About L’Oréal
L’Oréal, the world’s leading beauty company, has catered to all forms of beauty in the world for over 100 years
and has built an unrivalled portfolio of 27 inter amounting to 20.3 billion euros in 2011, L’Oréal employs 68,900 people worldwide. Regarding sustainable development, Corporate Knights, a Global Responsible Investment Network, has selected L’Oréal forranking of the Global 100 Most Sustainable Corporations in the World. L’Oréal has received this distinction for the 5th consecutive year.
About Mohamed Yusuf Naghi Group
Mohamed Yusuf Naghi Group is a leading conglomerate operating mainly in four sectors, namely (1) FMCG
distribution and logistics, partnering with renown Groups like Mars Americana, (2) Automotive distribution and services partnering withRover and Hyundai, (3) Transportation through its leading Hafil pilgrims transportation and Al
transportation, (4) Financial services through its Aqsat leasing company. The Group is committed to community
support and sustainable partnerships to avail top service to the Saudi consumers and Group’s partners.