In November 2010, together with the charity SOS Children’s Villages, Schwarzkopf Professional launched the Shaping Futures initiative in India and Peru. The aim of this worldwide initiative is to teach the basic techniques of professional hairdressing to young people in SOS children’s villages. In the long term, this should enable these young people to earn their own living. Hairdressers from Schwarzkopf Professional and volunteer Schwarzkopf hairdressing customers train young people for four weeks in SOS children’s villages.
Each participant is given a start-up case with hairdressing equipment, such as scissors, comb, hair clips and cape, and receives a certificate after successful completion of the course. Furthermore, Schwarzkopf then offers the participants a chance to gain some practical experience at hairdressing salons. In the first series of courses, 16 trainers introduced more than 60 young people to the craft of hairdressing. This initiative by Schwarzkopf Professional shows in an exemplary manner how Henkel employees use their professional know-how, in collaboration with their customers, to offer a better future to young people in need of help. Our employees thus live Henkel’s values and contribute to the sustainable development of communities by promoting entrepreneurship through training. Schwarzkopf – Shaping Futures