This amazing collection is part of a five year collaborative project between H&M and UNICEF called All for Children. A beautiful way to raise awareness on kids rights all over the world and amongst them kids of Tamul Nadu India. An area known for its cotton production. Tamil Nadu India is one of the country’s largest cotton-producing states, H&M and Unicef with such an initiative, give access to education to underpriviledged kids of the region. Funds are raised via 25% of the sales price of each item being put back into the project.
The collection has been created around an illustrated book Daisy & Leon, which will be sold as part of the collection. The line includes smart and casual pieces for boys and girls aged 1-8 years, and is complemented by accessories and home interiors.
It is already on sale in the european shops, so go and check and BUY for a good cause !